Hi, I’m Claire Graves.
I’m a Client Lead at Poke London.
I love making brilliant stuff!
Here are my favourite projects.
Contact me here.
Taking Newton's pin-up machine online
Topshop recreated the self-styled, self-shot photo machine of iconic photographer Helmut Newton in their biggest UK stores.
We created a website which enabled the stores to upload the images from all over the country to a server which then pushed the images to a gallery for people to share with their friends.
My Role
I managed the creative and development teams.
Press
Project Overview
What the hell does VoIP mean?
We re-designed the Skype Shop with education at it's core. A suite of ‘Know How’ videos explain techy phrases and product differences, whilst beautiful photography shows customers exactly what products look like.
With a successful U.S. launch the shop is now rolling out globally.
My Role
I managed the creative team, and was client lead for both the film and photography production.
Project Partner
Project Overview
Giving Teenage Britain a Voice
To increase Barnardo's awareness, we gave Teen Britain a chance to address the nation - telling us what's important to them.
Super YouTubers helped spark debate online. Offline we spoke to 100's of teens - including our online contributors, producing a film that premiered to 30,000+ users on MySpace on Christmas Day.
My Role
I project managed the strategic, creative and development teams on all facets of the project.
Recognition
Official Webby Honoree
Project Overview
Helping phones sell themselves
As phones get smarter everyday, they're increasingly hard to sell. So when Orange briefed us to make a set of POS touch screens, we wanted to let customers explore the phones before making that crucial decision. We achieved this by demonstrating key functions through simple, informative short motion graphic movies.
My Role
I managed the strategic, creative direction, design, animation production and technical development of the touch screen software.
The devices are installed in 12 UK stores
Project Overview
Investigating History's Biography
In 2009 we redesigned the History Channel and its sisters CI, Bio and Military History.
The sites were designed as a set accommodating all the stuff four sites may need, including programming, full-length shows, games and advertising. Modular content elements were created to solve any design challenge!
My Role
I managed the UX/IA, creative development and design. I also managed the front-end build - including a bespoke brightcove video player. A development partner built the cms.
Project Overview






