Postcards from Claire

Hi, I’m Claire Graves.
I’m a Client Lead at Poke London.
I love making brilliant stuff!
Here are my favourite projects.
Contact me here.


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Taking Newton's pin-up machine online

Topshop recreated the self-styled, self-shot photo machine of iconic photographer Helmut Newton in their biggest UK stores.

We created a website which enabled the stores to upload the images from all over the country to a server which then pushed the images to a gallery for people to share with their friends.


My Role

I managed the creative and development teams.



The homepage introduces the campaign

People had a lot of fun in the booth!

The collaboration in motion

Project Overview



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What the hell does VoIP mean?

We re-designed the Skype Shop with education at it's core. A suite of ‘Know How’ videos explain techy phrases and product differences, whilst beautiful photography shows customers exactly what products look like.

With a successful U.S. launch the shop is now rolling out globally.


My Role

I managed the creative team, and was client lead for both the film and photography production.

Project Partner



The Homepage makes it easy to view the products

New photos show users what they're actually buying

The comparison chart gives a quick overview of all product types

Education comes together in the Know How Video hub

Really what does VoIP mean?

Project Overview



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Giving Teenage Britain a Voice

To increase Barnardo's awareness, we gave Teen Britain a chance to address the nation - telling us what's important to them.

Super YouTubers helped spark debate online. Offline we spoke to 100's of teens - including our online contributors, producing a film that premiered to 30,000+ users on MySpace on Christmas Day.


My Role

I project managed the strategic, creative and development teams on all facets of the project.

Recognition

  • Official Webby Honoree



Hundreds of young people responded

The Youtube and Facebook pages sparked debate

We blogged and tweeted the debates to engage a wider audience

We created case studies to show how Barnardo's helps

The national newspapers sat up and listened

The Teens' Speech Film

Project Overview



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Helping phones sell themselves

As phones get smarter everyday, they're increasingly hard to sell. So when Orange briefed us to make a set of POS touch screens, we wanted to let customers explore the phones before making that crucial decision. We achieved this by demonstrating key functions through simple, informative short motion graphic movies.


My Role

I managed the strategic, creative direction, design, animation production and technical development of the touch screen software.



Simple attractive sequences grab customers attention

The screens are so easy to use anyone can enjoy the experience

We highlighed the phones most interesting features

A simple architecture will enable easy roll-out across more phones

Project Overview



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Investigating History's Biography

In 2009 we redesigned the History Channel and its sisters CI, Bio and Military History.

The sites were designed as a set accommodating all the stuff four sites may need, including programming, full-length shows, games and advertising. Modular content elements were created to solve any design challenge!


My Role

I managed the UX/IA, creative development and design. I also managed the front-end build - including a bespoke brightcove video player. A development partner built the cms.



The dynamic homepage pulls in new content daily from around the site

An accordion lets the editorial team refresh the homepage daily

An ever present timeline links to related shows and content

One template - four look and feels

Project Overview